Free tool
RTO is quietly your biggest marketing expense
Every returned COD parcel burns shipping twice and often kills the product. Put in your numbers — the total is usually worse than you think.
RTO orders per month360
Loss per RTO (2× shipping + 30% product value)₹540
RTO is costing you every month
₹1,94,400
If acting on NDR within hours cuts your RTO by 25%, that's ₹48,600/month back.
Illustrative estimate, not a forecast or a guarantee. The 25% is an assumption about what acting on NDR within hours can recover — your own result depends on your couriers, categories and how fast the queue actually gets cleared.
Where the 25% comes from
Most RTOs start as an NDR — a failed delivery attempt nobody acted on. OpsTower Radar puts every failure in an action queue the same hour, and Pulse messages the customer on WhatsApp to confirm availability or fix the address. Fast action is the whole trick.
See how Radar works →