Free tool
RTO is quietly your biggest marketing expense
Every returned COD parcel burns shipping twice and often kills the product. Put in your numbers — the total is usually worse than you think.
RTO orders per month360
Loss per RTO (2× shipping + 30% product value)₹540
RTO is costing you every month
₹1,94,400
Acting on NDR within hours typically cuts RTO ~25% — that's ₹48,600/month back.
Estimates. The 25% reduction reflects what fast NDR action + WhatsApp delivery-confirmation flows achieved on our own stores.
Where the 25% comes from
Most RTOs start as an NDR — a failed delivery attempt nobody acted on. OpsTower Radar puts every failure in an action queue the same hour, and Pulse messages the customer on WhatsApp to confirm availability or fix the address. Fast action is the whole trick.
See how Radar works →