OpsTower
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Brand

Four directions for the OpsTower mark

All four are built as clean vector geometry, tested down to 16px, and work in a single colour. Pick one as the primary — the Beacon tile can serve as the app icon regardless of which you choose.

A

Control Tower

The most literal expression of the name, and it earns the Radar / Pilot / Pulse module family. Strongest story, most detail to protect at small sizes.

OpsTower
On dark
OpsTower
On light
64px
40px
28px
20px
16px

Single colour · favicon sizes

On dark↓ SVG↓ PNG 1024↓ PNG 512↓ JPG 1024
On light↓ SVG↓ PNG 1024↓ PNG 512↓ JPG 1024

PNG is transparent. JPG can't be, so it ships flattened onto the background it was drawn for — use the matching one.

B

Radar Sweep

Circular and instantly readable as an app icon. Signals monitoring and visibility — the core promise — without drawing a building.

OpsTower
On dark
OpsTower
On light
64px
40px
28px
20px
16px

Single colour · favicon sizes

On dark↓ SVG↓ PNG 1024↓ PNG 512↓ JPG 1024
On light↓ SVG↓ PNG 1024↓ PNG 512↓ JPG 1024

PNG is transparent. JPG can't be, so it ships flattened onto the background it was drawn for — use the matching one.

C

Ops Stack

Simplest to reproduce anywhere. Reads as a tower and as a dashboard chart at once, and survives being printed on a pen.

OpsTower
On dark
OpsTower
On light
64px
40px
28px
20px
16px

Single colour · favicon sizes

On dark↓ SVG↓ PNG 1024↓ PNG 512↓ JPG 1024
On light↓ SVG↓ PNG 1024↓ PNG 512↓ JPG 1024

PNG is transparent. JPG can't be, so it ships flattened onto the background it was drawn for — use the matching one.

D

Beacon Tile

Purpose-built app icon and social avatar — solid tile, no transparency issues on any background.

OpsTower
On dark
OpsTower
On light
64px
40px
28px
20px
16px

Single colour · favicon sizes

App icon↓ SVG↓ PNG 1024↓ PNG 512↓ JPG 1024

PNG is transparent. JPG can't be, so it ships flattened onto the background it was drawn for — use the matching one.

Lockups

Horizontal for the site header and email signatures, stacked for social profiles and print. Clear space around the lockup should be at least the height of the tower base.

OpsTower
OpsTowerD2C Operations
On dark↓ SVG↓ PNG 1024↓ PNG 512↓ JPG 1024
On light↓ SVG↓ PNG 1024↓ PNG 512↓ JPG 1024

PNG is transparent. JPG can't be, so it ships flattened onto the background it was drawn for — use the matching one.

App icon & avatar

The solid tile avoids transparency problems on WhatsApp, Play Store, the App Store and social profiles.

112px
72px
48px
32px
circle crop

Colour palette

Indigo 600
#4F46E5
Primary buttons, links
Indigo 500
#6366F1
Logo accent
Indigo 400
#818CF8
Wordmark accent on dark
Violet 600
#7C3AED
Gradient partner (app icon)
Neutral 950
#0A0A0A
Site background, mono logo
Neutral 400
#A3A3A3
Body text on dark

Usage rules

Do

  • • Keep clear space around the mark equal to the base height.
  • • Use the white version on dark backgrounds, black on light.
  • • Use the solid tile for avatars and app icons.
  • • Convert the wordmark to outlines before sending to a printer.

Don't

  • • Don't stretch, rotate or add drop shadows to the mark.
  • • Don't recolour it outside the palette above.
  • • Don't place the transparent mark on a busy photo.
  • • Don't typeset the wordmark in a different font.