Every failed delivery, actioned before it becomes a return

A failed COD delivery that sits unactioned for 48 hours usually becomes an RTO: you pay forward shipping, return shipping, repackaging — and the revenue is gone. Acting within hours, not days, is the single highest-leverage fix for RTO percentage.

We built this queue for our own brands after finding out that courier panels bury NDR events in emails and dashboards nobody checks. OpsTower puts the count on your overview page in red, and clearing it takes minutes.

The reattempt and return actions call Shiprocket's NDR APIs directly — with guardrails we learned in production, like never triggering forward-pickup calls on reverse shipments (a mistake that silently breaks returns tracking).