WhatsApp marketing on your own number, at cost
Most platforms mark up every message. OpsTower connects your own Meta WhatsApp Cloud API — Meta bills conversations directly to you, and you pay us a flat platform fee. Templates, campaigns, flows and a team inbox included.
Everything included
Campaign builder with guardrails
Every campaign requires an audience preview and explicit confirmation before sending. An empty filter matches nobody — never everybody.
Segmented audiences
Tag-based segments from CSV imports and Shopify sync: VIPs, repeat buyers, COD customers, winback cohorts.
Template manager
Create templates and submit to Meta for approval from the dashboard; sync approval status back automatically.
Two-way team inbox
Every reply lands in a shared inbox with full conversation history and 24-hour session-window awareness.
Automated flows
COD confirmation, abandoned cart, delivery updates and NDR-rescue messages triggered by store and shipping events.
Click-to-WhatsApp leads
CTWA ad replies become contacts automatically, tagged by campaign for attribution.
Whose WhatsApp account is it, really?
Most WhatsApp platforms in India put your number inside their Business Solution Provider account and resell you messages. OpsTower does the opposite: we help you register your own WhatsApp Business Account, and we never sit between you and Meta's invoice. It sounds like a technicality until you try to leave.
| Your own WABAHow OpsTower does it | Provider-owned (BSP) WABAThe common setup | |
|---|---|---|
| Who owns the WhatsApp Business Account | ✓You. Registered under your own Meta Business Manager. | The provider. Your number sits inside their account. |
| Who bills you for conversations | ✓Meta, directly to your card, at published rates. | The provider, from a prepaid wallet, at their rate. |
| Quality rating & messaging limits | ✓Yours. Follows your number wherever you go. | Tied to their infrastructure; you inherit their reputation. |
| If you switch platforms | ✓Number, templates and history stay with you. Migration is a settings change. | Often means re-verification, re-approval and lost history. |
| Rate transparency | ✓You can read Meta's invoice yourself. | You see their rate card, not Meta's. |
| Green tick / business verification | ✓Verified against your own registered business. | Sometimes held at the provider level. |
What a marketing message actually costs
Meta charges per conversation, not per platform. These are Meta's published India rates alongside the two BSP rates we see most often.
| Marketing messages / month | Meta direct (OpsTower) | At ₹0.865 | At ₹1.4 | You'd overpay |
|---|---|---|---|---|
| 10,000 | ₹7,846 | ₹8,650 | ₹14,000 | up to ₹6,154 |
| 30,000 | ₹23,538 | ₹25,950 | ₹42,000 | up to ₹18,462 |
| 1,00,000 | ₹78,460 | ₹86,500 | ₹1,40,000 | up to ₹61,540 |
Utility and authentication conversations are cheaper again — Meta charges about ₹0.115 each. Rates are Meta's published India pricing as of August 2026 and change periodically; your Meta invoice is always the authority. Free service conversations and the 24-hour customer-service window are unchanged either way.
One honest caveat: a BSP-managed account is genuinely simpler to set up, because someone else handles verification. We think fifteen minutes of setup is worth owning the asset — but if you want the hands-off version, we'll walk you through it and you can decide.
Why your own WABA matters
Aggregator platforms resell WhatsApp through their own infrastructure and charge per message on top of Meta's conversation fees. At 50,000 messages a month, that markup is often larger than your entire OpsTower subscription.
With OpsTower you register your own WhatsApp Business Account, your number stays yours, your quality rating is yours, and if you ever leave, everything goes with you. No lock-in by design.
We built this after running WhatsApp marketing for our own eyewear brands — including the hard lessons: audience previews are mandatory because we once saw what a mis-filtered campaign can do, and rate limiting is tuned to keep your number's quality rating healthy.
Frequently asked
Do I need my own Meta WhatsApp API account?
Yes — and that's the point. We guide you through creating a WABA in Meta Business Manager in about 15 minutes. Your number, your quality rating, your data.
What does a message cost?
Exactly what Meta charges — conversation-based pricing billed by Meta to your card. OpsTower adds zero markup.
Can I migrate from Interakt / Wati / GoKwik?
Yes. Export your contacts as CSV, import with tags, and re-submit your templates. Most brands migrate in a day.
Is there an approval flow for campaigns?
Every campaign shows the exact audience count and requires explicit confirmation. Zero-recipient or unpreviewed sends are blocked at the API level.
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14-day free trial, no card required. Or talk to us for a fully customized setup for your brand.
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