A returns experience that keeps the sale
Customers hate emailing for returns; you hate processing them. OpsTower gives your store a self-serve return & exchange center on your own domain — exchange-first, policy-driven, with reverse pickups scheduled automatically.
Everything included
Every capability below is in the plan for the tiers listed under Pricing — there is nothing to unlock inside the module itself.
Hosted portal, your domain
returns.yourbrand.com — customers enter an order number and phone, pick items, choose exchange or refund. No login needed.
Exchange-first flows
Size and color swaps presented before refund options, with live inventory checks — brands running exchange-first flows typically convert 25–40% of refund requests into exchanges.
Policy engine
Return windows, category exclusions, condition requirements and COD-refund rules — your policy enforced automatically, exceptions escalated.
Automatic reverse pickup
Approved returns schedule a reverse shipment via Shiprocket instantly — with the pickup-API guardrails we learned running our own returns.
Refund workflows
Refund to source, store credit, or bank transfer for COD — triggered on QC pass, tracked end-to-end.
Reason analytics
Structured return reasons (size, quality, expectations) feed a dashboard that tells you which products to fix.
Works with what you already run
Returns are raised against real Shopify orders, reverse pickups booked in Shiprocket, refunds through your gateway.
Every one of these is live today
What Boomerang keeps in the business
A return you turn into an exchange is revenue you keep. The portal offers the swap first, checks stock live, and only reaches the refund options when there's genuinely nothing to swap for.
Returns are a second chance at revenue
In Indian fashion and accessories, return rates of 15–25% are normal. The difference between a brand that bleeds and a brand that compounds is what happens next: a refund loses the sale, an exchange keeps it plus the customer.
Every request follows your rules, every reverse pickup is tracked in the same Ship dashboard as forward logistics, and customers get WhatsApp updates at each step via Engage — request received, pickup scheduled, refund issued.
This playbook comes out of running returns for an Indian eyewear operation, including the traps that cost us weeks: reverse shipments have their own API rules, and calling the wrong pickup endpoint makes returns vanish from courier panels entirely. Our integration encodes those lessons so you never have to learn them.
Frequently asked
Does it work with COD orders?
Yes — COD refunds go to store credit or bank transfer (customer enters details in the portal), prepaid refunds go back to source.
Can I customize the portal?
Fully — your logo, colors, copy and policy text. Enterprise plans get bespoke flows (e.g., video QC for high-value items).
How do exchanges handle price differences?
Equal swaps ship immediately; upgrades generate a payment link for the difference; downgrades issue store credit.
Explore the rest of the platform
Boomerang is included from ₹8,999/month
One subscription, every module in your tier. WhatsApp message fees are billed to you by Meta directly and are never marked up.
Billed monthly. Switch or cancel any time.
Free trial
Everything, for 14 days
Seeing it work on your own orders before you pay anything.
- Stores
- 1
- Seats
- 1
- Contacts
- Unlimited
- Every module unlocked
- Pulse · Radar · Pilot · Boomerang · Raves
- Echo switched on, free
- Extra seats, free
- Full flow builder + AI
- All 13 ready-made flows
- Your own WhatsApp number
- No card required
Starter
Stop the two biggest leaks
Brands doing 300–1,500 orders a month, mostly COD.
- Stores
- 1
- Seats
- 1
- Contacts
- 25,000
- Your own Meta WhatsApp account
- No markup on Meta’s rates
- Campaigns with audience preview
- Template manager + Meta submission
- 7 templates written for you
- 20-template catalogue
- Shared team inbox
- 24-hour window countdown
- 40 messages / second
- Click-to-WhatsApp ad leads
Growth
Fulfilment on rails
Brands doing 1,500–4,000 orders a month.
- Stores
- 1
- Seats
- 3
- Contacts
- 1,00,000
- Pilot — auto-fulfilment rules
- Dry-run safety on every rule
- Campaign scheduler
- Campaign click tracking
Pro
The whole post-purchase stack
Brands doing 4,000–12,000 orders a month that want one dashboard.
- Stores
- 1
- Seats
- 10
- Contacts
- 5,00,000
- Boomerang — returns portal
- Runs on your own domain
- Raves — photo reviews
- Cross-module automations
Unlimited
Everything, including your own apps
Brands doing 12,000+ orders a month that want the apps and the API.
- Stores
- 1
- Seats
- 25
- Contacts
- 20,00,000
- Pocket — your own iOS + Android apps
- We publish it, then transfer it to you
- Pocket monthly included — the one-time build is quoted separately
- Full REST API
- Webhooks
Ready to see it on your store?
14-day free trial, no card required. Or talk to us for a fully customized setup for your brand.
Start free trial