WhatsApp automation for d2c & e-commerce
Failed COD deliveries, answered before they become returns.
Shopify brands doing 300+ orders a month, mostly COD
A delivery fails, nobody notices for three days, and the parcel is already on its way back with your margin inside it.
Flows you can build today
Each one names the trigger behind it. Nothing here is a roadmap item — if it's on this page, you can build it this afternoon.
“Where is my order?” gets answered instantly, with live tracking, instead of by a person at 9am.
The moment a courier marks an attempt failed, the customer is asked for a better time. They reply, the courier retries.
Asked days after the box arrived, while it is still recent.
Your fields, not ours
Most WhatsApp tools give you order-shaped variables and nothing else. You define what your business actually stores, and the template composer offers it alongside the built-ins.
On your own number
Your own Meta WhatsApp Business account. Meta bills you directly at Meta's published rate — we never mark up a message, and the number stays yours if you leave.
See what WhatsApp actually costs →What the first week looks like
- 1Connect Shopify and Shiprocket — orders and tracking start syncing the same hour.
- 2Connect your own Meta WhatsApp number. Templates go to Meta for approval, usually within a day.
- 3Switch on the NDR rescue flow in dry-run and watch a week of failed deliveries it would have caught.
- 4Arm it. Every failed delivery now asks the customer for a better time.
Every flow starts in dry-run — it records what it would have sent without sending it, so you read a week of real matches before anything reaches a customer.
Questions we actually get
Do I need to change my courier?+
No. OpsTower reads tracking through Shiprocket and messages your customer — your courier contracts and rates are untouched, and we take no cut of your shipping.
Will this work if most of my orders are COD?+
That's the case it was built for. COD is flagged on every order, and the NDR flow exists because a failed COD delivery is the most expensive thing that happens to an Indian D2C brand.
What happens to my existing WhatsApp platform?+
Your number stays registered to your own Meta account, so switching is a migration rather than a rebuild. We move contacts, templates and flows across for free.
Other industries
Try it on your own number
14-day trial, no card. Every flow starts switched off, so nothing reaches a customer until you decide it should.
Start free trial