One platform instead of four tools
Most brands pay four vendors to do what OpsTower does in one workspace. It is not the cheapest way to buy those jobs — it is about the same money for one system. Here is the arithmetic, the competitor prices we checked, and exactly what Meta charges for WhatsApp.
Pay monthly, quarterly or yearly
Yearly is 23% off, not 10% — you pay for 12 months less 10%, and get 14. Here is Starter, in rupees.
| Cycle | You pay | Months of service | Works out at | Saving |
|---|---|---|---|---|
| Monthly | ₹1,999 | 1 | ₹1,999/mo | — |
| Quarterly | ₹5,697 | 3 | ₹1,899/mo | 5% |
| Yearly | ₹21,589 | 14 | ₹1,542/mo | 23% |
What the same setup costs separately
Subscription prices as listed publicly by each vendor, checked August 2026. Plans change — tell us if you spot a stale figure and we'll correct it.
| Tool | What it covers | Per month |
|---|---|---|
| Emovur Advanced | WhatsApp API onlyListed monthly plan price | ₹1,999 |
| Loox Convert | Product reviews only$49.99/mo converted at ~₹84 | ₹4,200 |
| A returns app | Returns & exchanges onlyTypical mid-tier plan; Saara EcoReturns pricing is quote-based | ₹2,500 |
| NDR management | Failed-delivery workflowNone of the three tools above — so it stays a manual job | — |
| Their total | Three logins, three invoices, no shared data — and the fourth row done by hand | ₹8,699 |
| OpsTower Pro | All five modules, one dashboard, wired togetherThe plan that actually covers every row above — reviews and returns start here, not on Growth. | ₹8,999 |
So it is not cheaper. Like for like, OpsTower is ₹300 a month more than those three tools bought separately. What the same money buys is one system instead of three that do not talk to each other, and these, none of which is a line in the table above:
- Pilot — auto-fulfilment with a dry run
- Radar — RTO and courier analytics
- The NDR queue
If you do not run reviews and returns apps today, do not buy this plan to beat them: Growth is ₹3,499 and Starter is ₹1,999.
And if you want a mobile app
App builders are priced in a different league. List prices from each vendor's own page, checked 25 September 2026, at ₹84 to the dollar:
The monthly is included on Unlimited; the one-time build is quoted separately. Most brands should not buy an app at all — it only pays if your customers reorder often, and we would rather say so than sell you a build that sits unused.
What the others charge
Every figure below is taken from that company's own public pricing page, on 6 September 2026, and each name links to the page it came from. Where a price is not published, it says so rather than guessing. Prices change — if you are reading this long after that date, check the links.
| Platform | Entry plan | Extra team member | Flow / chatbot builder |
|---|---|---|---|
| AiSensyAI agent builder is a further ₹1,350/mo add-on. | ₹1,500/mo (Basic) | Unlimited users included | Add-on — ₹2,500/mo |
| InteraktGrowth includes a linear chatbot only; branching and API calls are on Advanced. | ₹2,799/mo + taxes (Growth) | ₹499/mo on the Sales CRM plan | Branching flows need Advanced — ₹3,799/mo + taxes |
| WatiPlan prices render only in their live pricing widget, so none is quoted here. | Not shown as INR on their page | $24/user/mo (Pro), $69/user/mo (Business) | Advanced chatbots on Pro and above |
| ZokoAI agents are $24.99/mo each on top. | $49.99/mo (Starter) | $15/agent (Plus), $12/agent (Elite) | Included, but premium flows are $5.99/mo each |
| DoubleTickTheir page lists tiers and limits but no prices, so none is quoted here. | Not published on their pricing page | Not published | Bot Studio capped at 5 bots on Pro |
| OpsTowerPlus the NDR queue and Shopify + Shiprocket sync, which none of the five above sell. | ₹1,999/mo, no tax added | ₹99/seat/mo | Included in every plan, branching and all |
All five are good at WhatsApp messaging and several have been at it far longer than we have. The difference is what sits around the messaging: the flow builder is in every plan rather than an upgrade, seats are ₹99/seat/mo instead of a per-user line item, and a failed COD delivery lands in a queue with something to do about it.
Trade marks named above belong to their respective owners. They are used here to identify those companies' publicly published prices, and nothing here implies any association with, or endorsement by, them.
Billed monthly. Switch or cancel any time.
Free trial
Everything, for 14 days
Seeing it work on your own orders before you pay anything.
- Stores
- 1
- Seats
- 1
- Contacts
- Unlimited
- Every module unlocked
- Pulse · Radar · Pilot · Boomerang · Raves
- Echo switched on, free
- Extra seats, free
- Full flow builder + AI
- All 13 ready-made flows
- Your own WhatsApp number
- No card required
Starter
Stop the two biggest leaks
Brands doing 300–1,500 orders a month, mostly COD.
- Stores
- 1
- Seats
- 1
- Contacts
- 25,000
- Your own Meta WhatsApp account
- No markup on Meta’s rates
- Campaigns with audience preview
- Template manager + Meta submission
- 7 templates written for you
- 20-template catalogue
- Shared team inbox
- 24-hour window countdown
- 40 messages / second
- Click-to-WhatsApp ad leads
Growth
Fulfilment on rails
Brands doing 1,500–4,000 orders a month.
- Stores
- 1
- Seats
- 3
- Contacts
- 1,00,000
- Pilot — auto-fulfilment rules
- Dry-run safety on every rule
- Campaign scheduler
- Campaign click tracking
Pro
The whole post-purchase stack
Brands doing 4,000–12,000 orders a month that want one dashboard.
- Stores
- 1
- Seats
- 10
- Contacts
- 5,00,000
- Boomerang — returns portal
- Runs on your own domain
- Raves — photo reviews
- Cross-module automations
Unlimited
Everything, including your own apps
Brands doing 12,000+ orders a month that want the apps and the API.
- Stores
- 1
- Seats
- 25
- Contacts
- 20,00,000
- Pocket — your own iOS + Android apps
- We publish it, then transfer it to you
- Pocket monthly included — the one-time build is quoted separately
- Full REST API
- Webhooks
Add-ons
Echo and extra seats are switched on and free for the whole 14-day trial, on every plan. After that they switch off unless you add them — nothing is charged automatically. Pocket is the exception and says why below.
Echo
Instagram & FacebookAnswer every comment and DM, and schedule what you post.
- Auto-reply rules for Instagram comments and DMs
- Whole-word keyword matching, so “price” does not fire on “surprised”
- Schedule reels, posts, carousels and stories
- Runs on your own Instagram account via the official Meta API
- Every rule match logged with what was said and why it fired
Any paid plan · free during the trial · What it does
Extra team members
SeatsAdd anyone beyond the seats your plan includes.
- Own login, own role, own assigned conversations
- A member sees only the chats assigned to them, plus unassigned
- Least-loaded routing across whoever is online
- Remove a seat any time; billing follows the count
Any paid plan · free during the trial · What it does
Native iOS and Android apps built for your brand, published under your own developer accounts, with every submission handled by us.
- Native iOS and Android apps under your brand
- Published under your own Apple and Google developer accounts
- Store listings, submissions and OS updates handled for you
- A drag-and-drop builder: change the app without an app-store update
- Seasonal themes that go live and end on their own
- Push notifications, with how many people tapped
- Monthly included on Unlimited; the one-time build is charged separately
Monthly included on Unlimited · add-on on Pro · not part of the trial · What it does
Extra seats are ₹99 per person per month on any plan. Echo is ₹1,499 a month. Remove either at any time and billing follows.
The price above is the price. We're a registered MSME but not yet GST-registered, so we charge no GST and our invoices carry no GSTIN — which also means there's no input credit to claim on them. If we cross the registration threshold, we'll tell you before it changes anything.
Enterprise
Unlimited stores and seats, bespoke mobile app, custom workflows, a dedicated manager, and service levels agreed in your contract. Revenue-share pricing available for high-GMV brands.
What WhatsApp costs, stated plainly
Plenty of platforms advertise “zero markup” and then charge above Meta's published rate. So rather than make a claim, here is the number. Meta bills you directly; we never touch that money and never mark it up.
Rates as published by Meta, checked August 2026 — the unit was corrected to per-message on 6 September 2026; the figure itself is pending confirmation against Meta's rate card — see Meta's own rate card. Meta sets and changes these prices, not us; your bill comes from Meta and reflects whatever they charge on the day.
Everything, plan by plan
| Feature | Starter | Growth | Pro | Unlimited |
|---|---|---|---|---|
| The basics | ||||
| Stores | 1 | 1 | 1 | 1 |
| Team seats included (then ₹99 each) | 1 | 3 | 10 | 25 |
| Contacts (fair use, never per-contact billing) | 25,000 | 1,00,000 | 5,00,000 | 20,00,000 |
| Free migration from your current tool | ✓ | ✓ | ✓ | ✓ |
| Support | Priority WhatsApp | Priority + onboarding | ||
| Pulse — WhatsApp | ||||
| Your own Meta WhatsApp account (no markup) | ✓ | ✓ | ✓ | ✓ |
| Campaigns with a mandatory audience preview | ✓ | ✓ | ✓ | ✓ |
| Template manager with Meta submission | ✓ | ✓ | ✓ | ✓ |
| Templates written for you on day one | 7 ready + 20 catalogue | 7 ready + 20 catalogue | 7 ready + 20 catalogue | 7 ready + 20 catalogue |
| Shared inbox with 24-hour window countdown | ✓ | ✓ | ✓ | ✓ |
| Campaign scheduler and click tracking | — | ✓ | ✓ | ✓ |
| Messages per second | 40 | 80 | 250 | 1000 |
| Click-to-WhatsApp ad leads captured as contacts | ✓ | ✓ | ✓ | ✓ |
| Flows & bots — in every plan | ||||
| Drag-and-drop flow builder | ✓ | ✓ | ✓ | ✓ |
| Describe a flow and have it drawn (AI) | ✓ | ✓ | ✓ | ✓ |
| 24-hour window guard on every path | ✓ | ✓ | ✓ | ✓ |
| Flows live at once | 2 | 10 | Unlimited | Unlimited |
| Ready-made flows you can install | 13 | 13 | 13 | 13 |
| Order, delivery, checkout and campaign triggers | ✓ | ✓ | ✓ | ✓ |
| Website triggers (needs our storefront pixel) | ✓ | ✓ | ✓ | ✓ |
| Button replies handled inside the flow | ✓ | ✓ | ✓ | ✓ |
| Write tags back onto the Shopify order | ✓ | ✓ | ✓ | ✓ |
| Chatbots with a canvas and a dry-run simulator | ✓ | ✓ | ✓ | ✓ |
| AI replies grounded in the customer’s own orders | ✓ | ✓ | ✓ | ✓ |
| WhatsApp CRM — in every plan, capacity by tier | ||||
| Contacts, CSV import and export, opt-out handling | ✓ | ✓ | ✓ | ✓ |
| Tags | 10 | 100 | 250 | Unlimited |
| Segments (self-updating) | 2 | 10 | 50 | Unlimited |
| Lists (fixed) | 10 | 25 | 100 | Unlimited |
| Custom attributes | 5 | 20 | 50 | Unlimited |
| Modules | ||||
| Radar — NDR queue, delivery buckets, RTO analytics | ✓ | ✓ | ✓ | ✓ |
| Shopify + Shiprocket sync | ✓ | ✓ | ✓ | ✓ |
| Customer address changes, approved by you | ✓ | ✓ | ✓ | ✓ |
| Pilot — auto-fulfilment rules with dry run | — | ✓ | ✓ | ✓ |
| Boomerang — returns & exchange portal | — | — | ✓ | ✓ |
| Raves — photo reviews over WhatsApp | — | — | ✓ | ✓ |
| Cross-module automations | — | — | ✓ | ✓ |
| Pocket — your own iOS + Android apps | — | — | Add-on | ✓ |
| REST API & webhooks | — | — | — | ✓ |
| Add-ons | ||||
| Echo — Instagram comments, DMs & scheduling (₹1,499/mo) | Add-on | Add-on | Add-on | Add-on |
| Extra team members (₹99/seat/mo) | Add-on | Add-on | Add-on | Add-on |
Questions people actually ask
What does WhatsApp actually cost me?
Meta bills you directly at its published India rates — currently about ₹0.7846 per marketing message and ₹0.115 per utility or authentication message (Meta moved from per-conversation to per-message billing on 1 July 2025). That money goes to Meta, not to us, and we add nothing on top. Your subscription to us is a flat fee for the software.
Why is there no WhatsApp-only plan?
Because a WhatsApp-only tool doesn't fix what actually loses you money. Every paid plan includes Radar, our NDR action queue, since a failed COD delivery costs far more than a marketing message. If you only want bulk WhatsApp sending, there are cheaper tools and we'll say so honestly.
Is the Free plan really free?
Yes, with no time limit and no card. You get the Radar NDR queue for up to 300 shipments a month on one store. Other tools run NDR queues too — the difference is that they earn on your shipping and we don't touch it, so we've no reason to talk you out of a re-attempt. We'd rather you see it working on your own orders than take our word for it. Sending WhatsApp campaigns requires a paid plan.
How do I pay?
We invoice you and you pay by UPI, bank transfer or payment link — we're a small team and we'd rather talk to you than run you through a card form. Automated billing is coming later.
Do prices include GST?
There is no GST to include or exclude — the price listed is what you pay. We're a registered MSME (Udyam) but not yet GST-registered, so our invoices carry no GSTIN and no GST is charged. That also means there's no input credit for you to claim on them. Once we cross the ₹20 lakh threshold and register, GST will be added and invoices will become creditable — we'll tell you before that happens.
Are the add-ons really free during the trial?
Yes — Echo and Pocket are both on from day one, on every plan, for the full 14 days. You are evaluating the whole product, not a cut-down version of it. When the trial ends they switch off unless you add them at ₹1,499 a month each. Nothing is charged automatically and nothing keeps running unpaid.
What happens after the 14-day trial?
Nothing breaks silently. We'll message you before it ends. If you don't upgrade, your workspace stays accessible but campaigns and syncs pause — your data is never deleted while you decide, and you can export it at any time.
Can I switch plans or cancel?
Any time, from Settings or by messaging us. There's no lock-in and no cancellation fee, and you keep access until the end of the period you've paid for.
Start on the free plan
See what failed deliveries are costing you before you pay us anything. Upgrade when the numbers convince you.
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